assuming the mistake

So we have two extremes: aggression and shine, minimalism and chalk. If we want to cross class lines, and get everyone to eat better, wouldn’t it make sense to come up with packaging that was neither tacky nor classy? We need a new identity for plain, simple, grandmother-would-recognize food? Not patronizing, not upscaling. Middlebrow chips? Neutral beverages? We need supermarket aisles stocked with food, not messages about our income level.